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Field notes

On winning the deal

What works, what doesn't, and what we learn building PropCraft. Written for agencies who care about closing the loop, not optimizing it to death.

  • May 12, 2026 · 3 min read

    How we cut our first proposal cycle from 11 days to one hour

    The 11-day proposal that taught us PropCraft had to exist. A short field-note on what we changed, and what we measured.

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